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Determination secures Pagemark’s position as a leader in authentication and track & trace technology to combat fraud and counterfeiting.
REDMOND, Wash.--Pagemark Technology, Inc. announced the issuance of a Notice of Allowance from the United Stated Patent and Trademark Office for a key company invention that enhances their existing authentication solutions platform. The invention is titled “High-Value Document Authentication System and Method.” This innovation improves upon the existing methods for utilizing standard 2D barcodes to authenticate high-value documents by adding an even greater degree of security.
“Counterfeit drugs generated an estimated $75 billion in revenue in 2010, according to the National Association of Boards of Pharmacy. Unlike fake sunglasses, fake drugs can kill their purchasers.” British publication The Independent cited in November 2012 that “…Anti-Counterfeiting Group estimates that 10 per cent of the value of the total legitimate UK market in luxury goods is lost to buying fake versions instead.” The UK luxury market has estimated sales of £234B annually.
“In response to the battle against the $200B global counterfeiting market, Pagemark has created Pelta™, the authentication solution that every customer, from government officials to brand owners, needs to combat product fraud and counterfeiting crimes,” says RanDair Porter, President. Customers will be interested not only in the new standard of protection, but the fast time-to-market and low implementation costs.
The patented invention allows the retention of the baseline characteristics and functionality of a standard 2D QR or Data Matrix barcode, while embedding a covert second layer which can only be read using a Pagemark mobile application. This extra layer of encryption helps customers stay one step ahead of fraud using geo-tracking and channel sales data, and adds an additional level of security to protect product authenticity and maintain brand integrity. Once implemented, Pelta™ provides a huge advantage for brand owners because products can be tracked via serialized 2D Pelta codes through the supply chain. Brand owners can be immediately responsive in notifying their customers about possible fraud or diversion.
Many available document authentication technologies today rely on special paper and inks and require specialized equipment or lenses to verify authenticity. The Pelta system is unique and provides ease of authentication by use of ubiquitous smart phones, web cameras or desktop scanners running specialized reader software.
The company will demonstrate Pelta™ at the Secure Document World (SDW) 2013 show in London, England, at Stand #F19 starting May 23. The company will also attend the Tax Stamp Forum held June 3-5, 2013 in Vienna, Austria.