iVerifyIT™ is a new digital authentication software solution based on patented Pelta™ technology. The solution is flexible and can be utilized to strengthen brand protection or as an authentication solution. Any smart phone can become an authentication tool if running the iVerifyIT app. The app distribution is controlled by the brand owner or government agency thus can be used as an internal tool or generally distributed to the public. The solution has 2 key components:
1- Pelta code creation software - serialization or other data is encrypted in a 2nd layer and embedded into 2D Data Matrix or QR barcodes and then printed on high value documents, labels or packaging. The barcodes then can be used for authentication purposes.
2- iVerifyIT - Pagemark mobile app to read and validate Pelta codes. The software supports iOS, Android and Windows platforms. Brand Owners or Government agencies which partner with Pagemark, have a custom version of the app and control distribution.
- With over 1B smart phones deployed globally in Q2 2012 and a projected growth to over 2B by 2015, providing a technology for consumers to utilize their smart phones for real-time product authentication would be a great social benefit
- Brand Owners are seeking new brand protection solutions which are easy to implement, thus making them more valuable to manufacturers and consumers alike
- Counterfeit pharmaceuticals and other Healthcare products are a global safety issue, with the risks reaching beyond treatment, the counterfeit drugs can be fatal onto themselves
- Emerging countries in Africa have seen counterfeit drugs reaching over 50%, thus causing massive HC concerns for the general population
- In the US, legislation has pushed for track and trace thru the supply chain, but do not support the needs of the general consumer to authentication products themselves
- Consumers with smart phones loaded with Pagemark's mobile application iVerifyIT™ can rest assured they are purchasing the genuine pharmaceutical, thus providing any Brand Owner the confidence in delivering safe products for general consumption
- Brand Owners seeking anti-copy and anti-counterfeiting solutions can combine Pelta™ with Pagemark's other 20 types of security solutions, thus providing Brand Owners with a comprehensive brand protection strategy
- Detailed instructions on how to authenticate products can be included in a Pelta™ text message or a short video file, thus educating the consumers instantly how to authenticate using Pelta™
- Utilizing Pelta™ , pharmacy Brand Owners can provide their customer with a virtually unbreakable security method and know if authenticated, the product is genuine
- iVerifyIT™, the Pagemark smart phone app can quickly and easily authentication products globally without needing G3 or WIFI connectivity